It is a well-known fact that customers leaving Google reviews have played a huge role in the success of online businesses. No matter how great your products or services are, your audience won’t believe them unless they see or hear others talking about them as well. So, it’s critical to use the right strategies and tools like a review management system. Therefore, we are sharing some tips on how to get customers to leave Google reviews.
Start A Conversation About Online Reviews
If you are running an online business, you should know that Google lies at the heart of everything you do on the internet. In simple words, everything that customers post about you on Google will be shown to the public and vice versa. Considering the ever-increasing competition, it is only right that customers prefer a business with positive reviews.
That said, a great way to attract online reviews is by simply talking about them. Think about the physical and digital interactions with your customers and start finding opportunities to start a conversation. If you have a mailing list, you should include a “leave us a review” link at the bottom of each mail newsletter that directs your customers to the review page.
Make The Reviewing Process Easier
Customers who are willing to put down reviews do not have much time to go through hassles and complications. This means they will spend 2-3 mins maximum and will simply move on. That said, it is important that you make it easy for customers to leave reviews as it will encourage others to do the same.
A big problem faced by customers while giving reviews is finding the right business. This is why having a proper Google Business Profile is a must. Furthermore, it should also be active. If the customers realize that you aren’t updating the profile, they won’t leave a review knowing they won’t most likely be heard.
Keep in mind that offering incentives such as discounts and other in exchange for reviews is strictly against Google’s policies. If you are caught, Google can severely punish you by removing all the reviews.
Remind Your Customers
Another way of getting your customers to leave Google reviews is by reminding them. Once you are done selling them your products or services, you should send them an email, a thank you note, or simply an SMS asking and reminding them about the feedback.
While most customers will be willing to offer reviews, others may not. In this case, you cannot do anything about it but continue offering them the best you have to offer and hope they will pen down a review someday in the future.
Make sure that you do not constantly bombard your customers with messages as it could irritate them. You could also mail them a feedback form and ask them to fill it out and return it whenever they feel like it.
Be Responsive And Engage
As an online business, it is your job to be responsive and engaging. This is the only way you will be able to build loyalty around your customers and keep others talking about your products or services. Once your business is listed on Google, you will be informed each time a customer leaves a review.
When you reply, the customer is informed too. So, when a customer leaves a positive review, you should reply with “thank you” to show appreciation. However, not every review is going to be the same. If you receive negative reviews, you should keep them professional and never ignore or dismiss them to improve your online reputation.
This could prove damaging to your business. Remember, potential customers can read both the reviews and replies. So, how you engage with your customers has a lot to say about the way you conduct business.
Encouraging your customers to leave Google reviews is not going to be easy every time. However, your actions should be consistent and dedicated. Both positive and negative reviews can work in your favor if you keep the tips above in mind. Don’t miss the opportunity of getting reviews from customers and manage the process with a white label review management software.
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